The first thirty days of a new SEO account
Week by week, what actually happens when we take on an SEO client, and why almost none of month one is about writing content.
SEO
Analytics
The three numbers we report every week
Most marketing reports are long because length feels like value. These are the only three figures that change what we do next.
Web & Conversion
Fewer form fields, more enquiries: what we changed on a lead page
What happened when we cut a nine-field enquiry form down to four, and the three changes that mattered more than the form itself.
Paid Media
What we check before spending a rupee on ads
The pre-launch checklist we run on every Google Ads account, because the cheapest campaign is the one you never had to fix.
SEO
Why your shop is invisible on Google Maps
Five reasons a real, working business does not appear in the Google Maps pack, and what actually fixes each one.